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Thinking Positively: Using Positive Affect when Designing Health Messages
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Thinking Positively: Using Positive Affect when Designing Health Messages (1995)Thinking Positively: Using Positive Affec…Effect of Age and Gender on Consumer Response to Advertising Appeals (2016)Effect of Age and Gender on C…Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion (2014)Peddling a semiotics of fear:…A public health frame arouses hopeful emotions about climate change (2012)A public health frame arouses…Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships (2011)Using implicit associations t…Modeling Citizen Satisfaction with Mandatory Adoption of an E-Government Technology (2011)Modeling Citizen Satisfaction…Changing knowledge and beliefs through an oral health pregnancy message (2011)Changing knowledge and belief…The Effects of Self-Efficacy Statements in Humorous Anti-Alcohol Abuse Messages Targeting College Students: Who Is In Charge? 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  • 2014Peddling a semiotics of fear: a critical examination of scare tactics and commercial strategies in public health promotion49 cited
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  • 2002Gender as a Variable in Interpretation of Alcohol-Related Messages39 cited
  • 2011Changing knowledge and beliefs through an oral health pregnancy message34 cited
  • 2004Mass-Mediated Information Effects on Testicular Self-Examination Among College Students32 cited
  • 2001The Relationship of Perceived Beer Ad and PSA Quality to High School Students' Alcohol-Related Beliefs and Behaviors29 cited

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  • 2016Effect of Age and Gender on Consumer Response to Advertising Appeals28 cited
  • 2011Using implicit associations towards fruit consumption to understand fruit consumption behaviour and habit strength relationships26 cited
  • 2010The Effects of Self-Efficacy Statements in Humorous Anti-Alcohol Abuse Messages Targeting College Students: Who Is In Charge?26 cited