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Informing graduate enrollment management: marketing and admissions through students' perspectives
16 references·0 citing·36 second hop
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References

  • 1991Scale Development : Theory and Applications15,552 cited
  • 1987Studying Student College Choice: A Three-Phase Model and the Implications for Policymakers.890 cited
  • 2001Going to college: How social, economic and educational factors influence the decisions students make769 cited
  • 2003The Survey Handbook701 cited
  • 2003Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education419 cited
  • 2002When Generations Collide344 cited
  • 2003How have college decisions changed over time? An application of the conditional logistic choice model326 cited
  • 1978The Choice Process for Graduate Business Schools228 cited
  • 2004Fifty Years of College Choice: Social, Political and Institutional Influences on the Decision-Making Process175 cited
  • 2006Adult learners in transition150 cited
  • 2003Adult Graduate Students Challenge Institutions to Change106 cited
  • 1997The Financial Nexus Between College Choice and Persistence104 cited
  • 2011Research Methods in Applied Settings95 cited
  • 2000Willingness to Pay and Preference for Private Institutions67 cited
  • 2004Succeeding in the MBA Marketplace: Identifying the underlying factors57 cited

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  • 2007Student Target Marketing Strategies for Universities.53 cited
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