Buy-In: Saving Your Good Idea from Getting Shot Down

John P. Kotter · Lorne A. Whitehead

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Organizational Change and Leadership Business Strategies and Innovation Leadership and Management in Organizations

Abstract

Table of Contents Preface Part One: The Centerville Story 1. The Death of a Good Plan 12 2. Saving the Day in Centerville, Part 1 21 3. Saving the Day, Part II 54 4. Saving the Day, Part III 72 Part Two: The Method 5. Four Ways to Kill Good Ideas 73 6. A Counterintuitive Strategy for Saving Your Good Idea 89 7. 24 Attacks & 24 Responses 109 8. How The Method Helps Large-scale Change 133 9. A Quick Reference Guide for Saving Good Ideas. 143

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