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Business-to-Business Marketing and the World Wide Web

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References

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1996The Internet and International Marketing942 cited
1997The Internet and international marketing529 cited
1999Making business sense of the Internet286 cited

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2007The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea16 cited

2020Establishing True Lifestyle Brand in India: An Integrated Marketing Mix Framework16 cited

2008The Quality of Internet Banking Service Encounter in Jordan16 cited

2009Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities15 cited

2000Key features and importance of professional information technology-based services11 cited

2009Rational versus Institutional Perspectives in Organizational Web Sites10 cited