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The Perception of Political Advertising During an Election Campaign: A Measure of Cognitive and Emotional Effects
16 references·0 citing·38 second hop
The Perception of Political Advertising During an Election Campaign: A Measure of Cognitive and Emotional Effects (2013)The Perception of Political Advertising D…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Good News and Bad News: Asymmetric Responses to Economic Information (2006)Good News and Bad News: Asymm…Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions (2005)Striking a Responsive Chord: …Bad is Stronger than Good (2001)Bad is Stronger than GoodConsumer Response to Negative Publicity: The Moderating Role of Commitment (2000)Consumer Response to Negative…Affective Intelligence and Political Judgment (2000)Affective Intelligence and Po…Measuring Emotion: Behavior, Feeling, and Physiology (1999)Measuring Emotion: Behavior, …EMOTION (1999)EMOTIONThe Psychology of Attitudes (1997)The Psychology of AttitudesGoing negative : how political advertisements shrink and polarize the electorate (1997)Going negative : how politica…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Communication and Persuasion (1986)Communication and PersuasionAttitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Attention and weight in person perception: The impact of negative and extreme behavior. (1980)Attention and weight in perso…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change (1968)Cognitive Learning, Cognitive…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context (2005)Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory (2007)Tried and tested: The impact of online hotel reviews on consumer consideration (2008)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Nature of Prejudice (1954)The Psychology of Interpersonal Relations. (1958)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Negativity and extremity biases in impression formation: A review of explanations. (1989)Positive-Negative Asymmetry in Evaluations: The Distinction Between Affective and Informational Negativity Effects (1990)Managing social norms for persuasive impact (2006)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Individual differences in reasoning: Implications for the rationality debate? (2000)Heuristics and Biases: The Psychology of Intuitive Judgment (2004)Experimental evidence of massive-scale emotional contagion through social networks (2014)Personal involvement as a determinant of argument-based persuasion. (1981)The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion. (1984)An advocacy coalition framework of policy change and the role of policy-oriented learning therein (1988)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)PUBLIC DELIBERATION, DISCURSIVE PARTICIPATION, AND CITIZEN ENGAGEMENT: A Review of the Empirical Literature (2004)Emotions and Social Movements: Twenty Years of Theory and Research (2011)Expressive Partisanship: Campaign Involvement, Political Emotion, and Partisan Identity (2015)Advances in prospect theory: Cumulative representation of uncertainty (1992)
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References

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  • 2001Bad is Stronger than Good7,670 cited
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Measuring Emotion: Behavior, Feeling, and Physiology
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