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Services Marketing: People, Technology, Strategy (5th ed.)
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  • 2010Customer-Integrated Business Models: A Theoretical Framework112 cited
  • 2016University social responsibility as antecedent of students’ satisfaction54 cited
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  • 2017Who Approves Fraudulence? Configurational Causes of Consumers’ Unethical Judgments48 cited
  • 2020Staff retention: a factor of sustainable competitive advantage in the higher education sector of Pakistan44 cited
  • 2016The Relevance of Nationality and Industry for Stakeholder Salience: An Investigation Through Integrated Reports42 cited
  • 2013The Effect of Services Marketing Mix Elements on Customer-Based Brand Equity: An Empirical Study on Mobile Telecom Service Recipients in Jordan

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38 cited
  • 2015Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model38 cited
  • 2011New industrial service pricing strategies and their antecedents: empirical evidence from two industrial sectors37 cited
  • 2017The Effect of Lifestyle on Online Purchasing Decision for Electronic Services: The Jordanian Flying E-Tickets Case35 cited