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ANALISIS PENGARUH INOVASI, PENGAMBILAN RESIKO, OTONOMI, DAN REAKSI PROAKTIF TERHADAP KAPABILITAS PEMASARAN UKM KULINER DAERAH DI JABODETABEK
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ANALISIS PENGARUH INOVASI, PENGAMBILAN RESIKO, OTONOMI, DAN REAKSI PROAKTIF TERHADAP KAPABILITAS PEMASARAN UKM KULINER DAERAH DI JABODETABEK (2014)ANALISIS PENGARUH INOVASI, PENGAMBILAN RE…Introduction to Entrepreneurship (2013)Introduction to Entrepreneurs…Marketing Capabilities Development in Small and Medium Enterprises: Implications for Performance (2012)Marketing Capabilities Develo…UMKM Di Indonesia (2009)UMKM Di IndonesiaManajemen Pemasaran Edisi ke 13 (2009)Manajemen Pemasaran Edisi ke …Sustainable competitive advantage or temporary competitive advantage (2008)Sustainable competitive advan…Structural equation modeling dengan lisner 8.8 (2008)Structural equation modeling …Sales and Marketing Management (2008)Sales and Marketing ManagementManajemen Pemasaran Jasa (2005)Manajemen Pemasaran JasaEntrepreneurship : Dalam Perspektif Kondisi Bangsa Indonesia (2005)Entrepreneurship : Dalam Pers…Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Entrepreneurial Marketing: A …Prinsip-prinsip pemasaran (2001)Prinsip-prinsip pemasaranDeterminants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance (2016)Determinants of Marketing Per…Case Study Research: Design and Methods (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Revisiting the concept of competitive advantage (2013)Value and rareness of resources and capabilities as sources of competitive advantage and superior performance (2019)Between Sustainable and Temporary Competitive Advantages in the Unstable Business Environment (2020)Marketing Services: Competing Through Quality (1992)Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance (2005)The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance (2017)Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand (2019)The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size (2023)From Marketing Mix to Relationship Marketing (1994)Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Capitalism, Socialism and Democracy (1997)The Evolution and Development of Entrepreneurial Marketing (2008)A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights (2013)New Venture Creation Entrepreneurship for the 21st Century (2014)Orientasi Pasar, Orientasi Kewirausahaan, Kapabilitas Pemasaran dan Kinerja Pemasaran (2015)Impact of Service Quality and Customer Satisfaction on Customer Loyalty: A Case Study in a Private Hospital in Indonesia (2017)Pengaruh Kualitas Layanan, Kualitas Produk, Promosi, dan Harga Normal terhadap Kepuasan dan Loyalitas Konsumen (2021)Improving Product Quality and Satisfaction as Fundamental Strategies in Strengthening Customer Loyalty (2022)ANALISIS PENYEBAB KEGAGALAN MENDIRIKAN USAHA BARU PADA PARA LULUSAN PROGRAM WIRAUSAHA BARU JAWA BARAT KELAS IDE BISNIS (2018)Integrasi Nilai-nilai Kearifan Lokal dalam Pembelajaran Kewirausahaan di SMK Negeri 10 Kota Bandung (2020)Build Customer Loyalty with CRM and Brand Image (Case Study on Giant Citra Raya) (2017)Building Repurchase Intention and Purchase Decision: Brand Awareness and Brand Loyalty Analysis (Case Study Private Label Product in Alfamidi Tangerang) (2019)PENGARUH TAMPILAN WEB DAN HARGA TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI INTERVENING VARIABLE PADA E-COMMERCE SHOPEE (2020)Influence Of Brand Image, Price And Promotion On Consumer’s Buying Decision Of Fast Moving Consumer’s Goods With Culture As A Moderating Variable In Basmallah Retail Store In Indonesia (2019)PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (2022)Peran Usaha Mikro dan Kecil dalam Pengentasan Kemiskinan di Daerah (2012)Analisis Strategi Pemasaran UMKM Di Era 4.0 (2019)STUDI KOMPARASI LAYANAN FINTECH DALAM MENINGKATKAN KEUANGAN INKLUSIF PADA UMKM DI KOTA PALOPO (2022)Linking Transformational Leadership and Corporate Entrepreneurship to Performance in the Public Higher Education Institutions in Malaysia (2014)Corporate Entrepreneurship and Business Performance: The Role of External Environment and Organizational Culture: A Proposed Framework (2015)Social women entrepreneurship in the Kingdom of Saudi Arabia (2015)
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References

  • 2002Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives771 cited
  • 2001Prinsip-prinsip pemasaran755 cited
  • 2005Manajemen Pemasaran Jasa164 cited
  • 2009Manajemen Pemasaran Edisi ke 13126 cited
  • 2008Sustainable competitive advantage or temporary competitive advantage104 cited
  • 2009UMKM Di Indonesia77 cited
  • 2012Marketing Capabilities Development in Small and Medium Enterprises: Implications for Performance64 cited
  • 2013Introduction to Entrepreneurship59 cited
  • 2008Structural equation modeling dengan lisner 8.847 cited
  • 2005Entrepreneurship : Dalam Perspektif Kondisi Bangsa Indonesia42 cited
  • 2008Sales and Marketing Management38 cited

Cited by

  • 2016Determinants of Marketing Performance: Innovation, Market Capabilities and Marketing Performance35 cited

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