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Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance
16 references·1 citing·44 second hop
Marketing Is from Mars, IT Is from Venus: Aligning the Worldviews for Firm Performance (2013)Marketing Is from Mars, IT Is from Venus:…Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects (2009)Common Method Bias in Regress…Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Review: The Resource-Based Vi…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
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  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
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2,819 cited
  • 2009Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects2,700 cited
  • 1996CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS2,554 cited
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    • 2020A systematic review of the dark side of CRM: the need for a new research agenda33 cited