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Advertising research: theory and practice
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  • 2020Redefining advertising in research and practice89 cited
  • 2021Neuromarketing: The popularity of the brain-imaging and physiological tools81 cited
  • 2002Using key informant insights as a foundation for e-retailing theory development79 cited
  • 2014Who is responsible for what? Examining strategic roles in social media management59 cited
  • 2017Have the Ethics Changed? An Examination of Ethics in Advertising and Public Relations Agencies50 cited
  • 2017IMC education and digital disruption45 cited
  • 2018Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States42 cited
  • 2005Social Cause versus Profit Oriented Advertisements39 cited
  • 2017Functional silos, integration & encroachment in internal communication32 cited
  • 2015“Someone Should Do Something”: Replication and an Agenda for Collective Action25 cited
  • 2017The cultural and religious animosity model: evidence from the United States25 cited
  • 2015Beyond the c-suite: corporate communications’ power and influence22 cited
  • 2020Public Relations Professionals Identify Ethical Issues, Essential Competencies and Deficiencies21 cited
  • 2007Disclosures Exposed: Banner Ad Disclosure Adherence to FTC Guidance in the Top 100 U.S. Web Sites

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21 cited
  • 2000International Product Positioning21 cited
  • 2011Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies20 cited