Nudge to nobesity II: Menu positions influence food orders

Eran Dayan · Maya Bar‐Hillel

223 citations0/0 files storedJudgment and Decision Making

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Decision-Making and Behavioral Economics Nutrition, Health and Food Behavior Psychology of Social Influence

Abstract

Abstract “Very small but cumulated decreases in food intake may be sufficient to have significant effects, even erasing obesity over a period of years” (Rozin et al., 2011). In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this effect, placing healthier menu items at the top or bottom of item lists and less healthy ones in their center (e.g., sugared drinks vs. calorie-free drinks) should result in some increase in favor of healthier food choices.

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References

2008Nudge: improving decisions about health, wealth, and happiness 1977Telling more than we can know: Verbal reports on mental processes.2007Medicare's search for effective obesity treatments: Diets are not the answer.2009Nudge: Improving Decisions About Health, Wealth, and Happiness 2011Nudge to nobesity I: Minor changes in accessibility decrease food intake

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2021The effect of online restaurant menus on consumers’ purchase intentions during the COVID-19 pandemic 2016Health goal priming as a situated intervention tool: how to benefit from nonconscious motivational routes to health behaviour 2013Nudge to Health: Harnessing Decision Research to Promote Health Behavior 2020Nudging in Public Health Lifestyle Interventions: A Systematic Literature Review and Metasynthesis 2021A nudge in the right direction: the role of food choice architecture in changing populations' diets 2019The visual ecology of product packaging and its effects on consumer attention 2019Altering the availability or proximity of food, alcohol, and tobacco products to change their selection and consumption

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