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Strategic reactions of national brand manufacturers towards private labels

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References

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1983

Defensive Marketing Strategies

347 cited

Cited by

2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited
2004Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy113 cited
2012New Products: The Antidote to Private Label Growth?108 cited
2013Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation107 cited
2005The fight between store brands and national brands—What's the score?76 cited
2010Consumer perceptions of private label brands within the retail grocery sector of South Africa76 cited
2010Acceptance of detergent‐retail brands: the role of consumer confidence and trust70 cited
2005Supplier involvement in new product development in the food industry70 cited
2006Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland64 cited
2014Beyond private label panache: the effect of store image and perceived price on brand prestige64 cited
2021Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention62 cited
2012Does advertising matter to store brand purchase intention? A conceptual framework53 cited
2008Manufacturer's characteristics that determine the choice of producing store brands52 cited
2020Private label management: A literature review47 cited
2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Market46 cited
2020Pricing strategy for B&M store in a dual-channel supply chain based on hotelling model46 cited