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Equilibrium Pricing and Advertising Strategies in a Marketing Channel · Study

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ArticleEquilibrium Pricing and Advertising Strategies in a Marketing Channel

Steffen Jørgensen1999

Article1999

Equilibrium Pricing and Advertising Strategies in a Marketing Channel

Steffen Jørgensen · Georges Zaccour

104 citations·0/0 files stored·Journal of Optimization Theory and Applications

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1983Managing Channel Profits 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1988Strategic Decentralization in Channels 1987Marketing-Production Decisions in an Industrial Channel of Distribution 1992A Dynamic Model of Channel Member Strategies for Marketing Expenditures 1995Pull Promotions and Channel Coordination

Cited by

2014A closed loop supply chain under retail price and product quality dependent demand 2007A dynamic model for advertising and pricing competition between national and store brands 2016Joint pricing and advertising strategy with reference price effect 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach 2003A differential game of retailer promotions

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2017Incentive mechanisms for price and advertising coordination in dynamic marketing channelsarticle · 5 shared references 2015The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directionsarticle · 4 shared references 2001STACKELBERG LEADERSHIP IN A MARKETING CHANNELarticle · 4 shared references 2016A review of dynamic Stackelberg game modelsarticle · 4 shared references 2008On the coordination of dynamic marketing channels and two-part tariffsarticle · 4 shared references 2012Game-Theoretic Coordination Mechanisms in Distribution Channels: Integration and Extensions for Models Without Competitionarticle · 4 shared references

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Year1999

Typearticle

Published1999-07-01

VenueJournal of Optimization Theory and Applications

ISSN-L0022-3239

Languageen

Citations104

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1023/a:1021894529093

openalex_workW1482989089

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2008

On the coordination of dynamic marketing channels and two-part tariffs

2011On a cooperative advertising model for a supply chain with one manufacturer and one retailer