SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Equilibrium Pricing and Advertising Strategies in a Marketing Channel
7 references·16 citing·43 second hop
Equilibrium Pricing and Advertising Strategies in a Marketing Channel (1999)Equilibrium Pricing and Advertising Strat…Pull Promotions and Channel Coordination (1995)Pull Promotions and Channel C…A Dynamic Model of Channel Member Strategies for Marketing Expenditures (1992)A Dynamic Model of Channel Me…Strategic Decentralization in Channels (1988)Strategic Decentralization in…Marketing-Production Decisions in an Industrial Channel of Distribution (1987)Marketing-Production Decision…Managing Channel Profits (1983)Managing Channel ProfitsOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment (2024)A sustainable dynamic optimiz…Accounting for consumers’ environmental concern in supply chain contracts (2021)Accounting for consumers’ env…Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect (2019)Optimal joint dynamic pricing…Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach (2017)Pricing decisions in dual-cha…Coordinating a three-echelon supply chain under price and quality dependent demand with sub-supply chain and RFM strategies (2017)Coordinating a three-echelon …Joint pricing and advertising strategy with reference price effect (2016)Joint pricing and advertising…Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach (2016)Cooperative advertising and p…Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain (2015)Impact of demand price elasti…A closed loop supply chain under retail price and product quality dependent demand (2014)A closed loop supply chain un…On a cooperative advertising model for a supply chain with one manufacturer and one retailer (2011)On a cooperative advertising …Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price (2010)Supply chain coordination wit…On the coordination of dynamic marketing channels and two-part tariffs (2008)On the coordination of dynami…Feedback Stackelberg equilibrium strategies when the private label competes with the national brand (2008)Feedback Stackelberg equilibr…A dynamic model for advertising and pricing competition between national and store brands (2007)A dynamic model for advertisi…A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation (2005)A time-consistent open-loop S…A differential game of retailer promotions (2003)A differential game of retail…An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)Cooperative advertising in a distribution channel with fairness concerns (2012)Strategic pricing with reference effects in a competitive supply chain (2013)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Channel Conflict and Coordination in the E‐Commerce Age (2004)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Reverse Channel Design: The Case of Competing Retailers (2006)A review of factors affecting closed-loop supply chain models (2019)Recovery-channel selection in a hybrid manufacturing-remanufacturing production model with RFID and product quality (2019)Carbon emission reduction and product collection decisions in the closed-loop supply chain with cap-and-trade regulation (2020)Industrial Market Structure and Economic Performance. (1971)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)Price competition in a duopoly common retailer channel (1996)Exploring the Implications of the Internet for Consumer Marketing (1997)Firm Strategies in the “Mid Tail” of Platform-Based Retailing (2011)Advertising as Information (1974)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Finding optimal strategies in a multi-period multi-leader–follower Stackelberg game using an evolutionary algorithm (2013)Premium store brand: Product development collaboration between retailers and national brand manufacturers (2016)Production planning systems and their applicability to make-to-order companies (1989)Product Positioning Under Price Competition (1990)Dynamic Version of the Economic Lot Size Model (2004)Vertical Integration and Antitrust Policy (1950)A Model of Sales. (1980)The Theory of Industrial Organization (1988)A History of Network and Channels Thinking in Marketing in the 20Th Century (2001)Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter? (2007)Coordinating supply chains with sales rebate contracts and vendor-managed inventory (2008)Optimal Control Theory : Applications to Management Science and Economics (2000)Reference Price Research: Review and Propositions (2005)Supply chain coordination through cooperative advertising with reference price effect (2012)A systematic review of decision-making in remanufacturing (2020)Joint service, pricing and advertising strategies with tourists’ green tourism experience in a tourism supply chain (2021)Interorganizational Governance in Marketing Channels (1994)Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 1983Managing Channel Profits1,117 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1988Strategic Decentralization in Channels370 cited
  • 1987Marketing-Production Decisions in an Industrial Channel of Distribution178 cited
  • 1992A Dynamic Model of Channel Member Strategies for Marketing Expenditures172 cited
  • 1995Pull Promotions and Channel Coordination167 cited

Cited by

  • 2014A closed loop supply chain under retail price and product quality dependent demand190 cited
  • 2007A dynamic model for advertising and pricing competition between national and store brands115 cited
  • 2016Joint pricing and advertising strategy with reference price effect94 cited
  • 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect86 cited
  • 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach82 cited
  • 2003A differential game of retailer promotions74 cited
  • 2008On the coordination of dynamic marketing channels and two-part tariffs67 cited
  • 2011

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

On a cooperative advertising model for a supply chain with one manufacturer and one retailer
65 cited
  • 2008Feedback Stackelberg equilibrium strategies when the private label competes with the national brand51 cited
  • 2024A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment50 cited
  • 2021Accounting for consumers’ environmental concern in supply chain contracts46 cited
  • 2015Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain43 cited
  • 2005A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation41 cited
  • 2010Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price37 cited
  • 2017Pricing decisions in dual-channel supply chain with one manufacturer and multiple retailers: A game-theoretic approach37 cited
  • 2017Coordinating a three-echelon supply chain under price and quality dependent demand with sub-supply chain and RFM strategies37 cited