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A method for building new marketing channels
16 references·0 citing·44 second hop
A method for building new marketing channels (2008)A method for building new marketing chann…THE STUDY OF EMOTIONAL CONTAGION FROM THE PERSPECTIVE OF INTERPERSONAL RELATIONSHIPS (2008)THE STUDY OF EMOTIONAL CONTAG…Princípios de marketing (2007)Princípios de marketingExplaining affective linkages in teams: Individual differences in susceptibility to contagion and individualism-collectivism. (2007)Explaining affective linkages…Towards a Theory of Marketing (2006)Towards a Theory of MarketingAre All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships (2006)Are All Smiles Created Equal?…THE EFFECTS OF CUSTOMER PERSONALITY TRAITS ON THE DISPLAY OF POSITIVE EMOTIONS. (2004)THE EFFECTS OF CUSTOMER PERSO…The Ripple Effect: Emotional Contagion and its Influence on Group Behavior (2002)The Ripple Effect: Emotional …A History of Network and Channels Thinking in Marketing in the 20Th Century (2001)A History of Network and Chan…Administração de marketing: análise, planejamento, implementação e controle (1994)Administração de marketing: a…Strategic marketing channel management (1992)Strategic marketing channel m…A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation (1992)A Consumer Values Orientation…Marketing Channels: A Management View (1991)Marketing Channels: A Managem…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…A theory of distribution channel structure (1966)A theory of distribution chan…Towards a Theory of Marketing (1948)Towards a Theory of MarketingSome Problems in Market Distribution (1912)Some Problems in Market Distr…Society and the Adolescent Self-Image (1965)The nature of human values (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Subjective well-being: Three decades of progress. 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References

  • 2002The Ripple Effect: Emotional Contagion and its Influence on Group Behavior3,545 cited
  • 1992A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation3,435 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,239 cited
  • 2006Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships1,084 cited
  • 1991Marketing Channels: A Management View373 cited
  • 2007Princípios de marketing332 cited
  • 1966A theory of distribution channel structure313 cited
  • 1912Some Problems in Market Distribution287 cited
  • 2007Explaining affective linkages in teams: Individual differences in susceptibility to contagion and individualism-collectivism.207 cited
  • 1994Administração de marketing: análise, planejamento, implementação e controle175 cited
  • 2001A History of Network and Channels Thinking in Marketing in the 20Th Century157 cited
  • 1992Strategic marketing channel management145 cited
  • 2004THE EFFECTS OF CUSTOMER PERSONALITY TRAITS ON THE DISPLAY OF POSITIVE EMOTIONS.136 cited
  • 2006Towards a Theory of Marketing120 cited
  • 2008THE STUDY OF EMOTIONAL CONTAGION FROM THE PERSPECTIVE OF INTERPERSONAL RELATIONSHIPS

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103 cited
  • 1948Towards a Theory of Marketing100 cited
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