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Pengaruh citra merek terhadap persepsi kualitas dan loyalitas merek
8 references·0 citing·34 second hop
Pengaruh citra merek terhadap persepsi kualitas dan loyalitas merek (2014)Pengaruh citra merek terhadap persepsi ku…PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur (2012)PENGARUH BRAND IMAGE DAN BRAN…Brand loyalty in emerging markets (2011)Brand loyalty in emerging mar…Brand image strategy affects brand equity after M&A (2011)Brand image strategy affects …Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek (2010)Brand Trust dalam Konteks Loy…MERAIH LOYALITAS PELANGGAN (2006)MERAIH LOYALITAS PELANGGANCustomer repurchase intention (2003)Customer repurchase intentionDeveloping and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Building Strong Brands (1995)Building Strong BrandsConsumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How destination image and evaluative factors affect behavioral intentions? (2006)The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services (2009)The impact of e-service quality and customer satisfaction on customer behavior in online shopping (2019)The psychology of interpersonal relations. (1958)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image (2012)Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops (2018)Trust as mediator of corporate social responsibility, image and loyalty in the hotel sector (2018)Back-Translation for Cross-Cultural Research (1970)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective (2012)Brand trust and brand loyalty in mall shoppers (2020)The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)TELAAH HUBUNGAN CITRA MEREK, KUALITAS PRODUK DAN KEPUTUSAN PEMBELIAN KONSUMEN (2016)Pengaruh Labelisasi Halal, Merek dan Harga Terhadap Keputusan Pembelian Minuman Chatime (2020)Pengaruh Label Halal, Harga, dan Citra Merek terhadap Keputusan Pembelian Konsumen pada Starbucks (2022)Analisis Pengaruh Kualitas Pelayanan Perpustakaan Terhadap Kepuasan dan Hubungannya dengan Loyalitas Mahasiswa (2013)Pengaruh Customer Experience Quality Terhadap Customer Satisfaction & Customer Loyalty Di Kafe Excelso Tunjungan Plaza Surabaya: Perspektif B2C (2013)Membangun Kepuasan Mahasiswa Pengguna Laboratorium Komputer (2018)PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA (2014)PERAN BRAND TRUST MEMEDIASI HUBUNGAN BRAND IMAGE DENGAN BRAND LOYALTY (Studi Pada Konsumen iPhone di Kota Denpasar) (2018)The Effect of Brand Image and Consumer Attitudes on The Decision to Purchase Batik Jetis Sidoarjo Mediated by Intent to Buy (2018)
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References

  • 1995Building Strong Brands4,440 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale3,069 cited
  • 2003Customer repurchase intention1,739 cited
  • 2011Brand image strategy affects brand equity after M&A174 cited
  • 2011Brand loyalty in emerging markets136 cited
  • 2006MERAIH LOYALITAS PELANGGAN69 cited
  • 2012PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur45 cited
  • 2010Brand Trust dalam Konteks Loyalitas Merek: Peran Karakteristik Merek, Krakteristik Perusahaan, dan Karakteristik Hubungan Pelanggan-Merek30 cited

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