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The state of internet marketing research
3 references·1 citing·18 second hop
The state of internet marketing research (2007)The state of internet marketing researchMarketing is not dead: a response to “Elegy on the death of marketing” (2004)Marketing is not dead: a resp…Internet marketing research (1987‐2000): a literature review and classification (2003)Internet marketing research (…Elegy on the death of marketing (2002)Elegy on the death of marketi…The role of e-service quality management in the delivery business value (2015)The role of e-service quality…Estimating Nonresponse Bias in Mail Surveys (1977)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Scale Development : Theory and Applications (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Science, serendipity and the contemporary marketing condition (2005)Revisiting the Concept of a Societal Orientation: Conceptualization and Delineation (2006)The emergent demand chain management: key features and illustration from the beef business (2008)Principles of Marketing (1972)Electronic markets and electronic hierarchies (1987)Emotional brand associations: a new KPI for e-retailers (2005)Digital Cross-Organizational and Cross-Border Collaboration: A Scientometric Study (2009)Using Bibliometrics and Text Mining to Explore the Trends of E-Marketing Literature from 2001 to 2010 (2012)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Strategy and the Internet. (2001)The Influence of the Internet on B-to-B International Marketing Activities: An Empirical Study of the UK Companies (2006)New marketing, improved marketing, apocryphal marketing (2007)
this work references cited by second hop

References

  • 2003Internet marketing research (1987‐2000): a literature review and classification122 cited
  • 2002Elegy on the death of marketing60 cited
  • 2004Marketing is not dead: a response to “Elegy on the death of marketing”23 cited

Cited by

  • 2015The role of e-service quality management in the delivery business value20 cited

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