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Long gone the glory days
16 references·0 citing·37 second hop
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References

  • 1984Case Study Research: Design and Methods81,948 cited
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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Dimensions of Brand Personality5,056 cited
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  • 2010What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation291 cited
  • 2006A Conceptual Framework for Understanding Spectator-Based Brand Equity268 cited
  • 2012A history of the concept of branding: practice and theory242 cited

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  • 2010Brand personality appeal: conceptualization and empirical validation238 cited
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