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Towards relationship management
16 references·3 citing·41 second hop
Towards relationship management (2006)Towards relationship managementOrganisation‐public relationships: Measurement validation in a university setting (2004)Organisation‐public relations…Understanding Media Economics (2002)Understanding Media EconomicsCustomer perceived value: a substitute for satisfaction in business markets? (2002)Customer perceived value: a s…VALUE MAXIMIZATION, STAKEHOLDER THEORY, AND THE CORPORATE OBJECTIVE FUNCTION (2001)VALUE MAXIMIZATION, STAKEHOLD…Value Maximisation, Stakeholder Theory, and the Corporate Objective Function (2001)Value Maximisation, Stakehold…The Public Relations Handbook (2001)The Public Relations HandbookValue-based marketing (2000)Value-based marketingPublic Relations As Relationship Management (2000)Public Relations As Relations…From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes (2000)From Organizational Effective…Concept and Theory of Organization–Public Relationships (2000)Concept and Theory of Organiz…Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale (1999)Relationships between organiz…From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes (1999)From organizational effective…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The contemporary theory of metaphor (1993)The contemporary theory of me…The genetical evolution of social behaviour. I (1964)The genetical evolution of so…The Nature of the Firm (1937)The Nature of the FirmDR4 communication in the South African context: A conceptual paper (2013)DR4 communication in the Sout…Criteria for the Evaluation of Public Relations Effectiveness (2011)Criteria for the Evaluation o…Relationships are the core value for organisations (2006)Relationships are the core va…The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications (1995)Socially responsible investments: Institutional aspects, performance, and investor behavior (2008)Strategic management a stakeholder approach (2010)The New Political Role of Business in a Globalized World: A Review of a New Perspective on CSR and its Implications for the Firm, Governance, and Democracy (2010)Corporate goodness and shareholder wealth (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)An examination of the determinants of customer loyalty in mobile commerce contexts (2005)Understanding customer satisfaction and loyalty: An empirical study of mobile instant messages in China (2009)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? 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References

  • 1937The Nature of the Firm23,826 cited
  • 1964The genetical evolution of social behaviour. I15,727 cited
  • 1993The contemporary theory of metaphor5,563 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2001Value Maximisation, Stakeholder Theory, and the Corporate Objective Function2,289 cited
  • 2001VALUE MAXIMIZATION, STAKEHOLDER THEORY, AND THE CORPORATE OBJECTIVE FUNCTION1,856 cited
  • 2002Customer perceived value: a substitute for satisfaction in business markets?1,268 cited
  • 2000Public Relations As Relationship Management560 cited
  • 2002Understanding Media Economics433 cited
  • 2000From Organizational Effectiveness to Relationship Indicators: Antecedents of Relationships, Public Relations Strategies, and Relationship Outcomes409 cited
  • 2000Value-based marketing364 cited
  • 1999Relationships between organizations and publics: Development of a multi-dimensional organization-public relationship scale348 cited
  • 1999From organizational effectiveness to relationship indicators: Antecedents of relationships public relations strategies and relationship outcomes196 cited
  • 2000Concept and Theory of Organization–Public Relationships160 cited
  • 2001

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The Public Relations Handbook
105 cited
  • 2004Organisation‐public relationships: Measurement validation in a university setting82 cited
  • Cited by

    • 2006Relationships are the core value for organisations43 cited
    • 2011Criteria for the Evaluation of Public Relations Effectiveness11 cited
    • 2013DR4 communication in the South African context: A conceptual paper9 cited