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Presents a theoretical framework for analysing interorganizational collaboration. Argues that Collaborative Planning, Forecasting and Replenishment (CPFR) should be viewed as a general approach to coordination of processes between participants in a supply chain, rather than following a slavish step‐by‐step model, as suggested by the organization Voluntary Inter‐Industry Commerce Standards (VICS). This approach demands a deeper analysis of both integration depth and scope of various collaboration forms. This is done primarily from a theoretical perspective, but supported by an empirical study of Danish companies’ attitudes towards interorganizational collaboration.
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