Value of Mobile Commerce to Customers

Keng Leng Siau · Fiona Fui‐Hoon Nah

60 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Advances in wireless technology have stimulated rapid developments in electronic commerce via the use of mobile devices.This research studies the values of mobile commerce using a qualitative means-ends approach, called Value-Focused Thinking.We interviewed 30 subjects and captured their values of mobile commerce.The relationships among these values were illustrated using a means-ends objective network.For researchers, this research contributes to our understanding of mobile commerce and provides a foundation for future research.For practitioners, the results of this research highlight the concerns and issues of customers, and are valuable for strategy formulation in mobile commerce.

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1999The Value of Internet Commerce to the Customer 2002VALUE CREATION IN MOBILE COMMERCE: FINDINGS FROM A CONSUMER SURVEY 2001Mobile Commerce 2004Introduction to the Special Issue: Mobile Commerce Applications

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