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Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages during Televised Sporting Events
16 references·1 citing·45 second hop
Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages during Televised Sporting Events (2013)Ad Nauseam? Sports Fans’ Acceptance of Co…Media Transportation and Advertising (2006)Media Transportation and Adve…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…A model of fan identification: antecedents and sponsorship outcomes (2003)A model of fan identification…Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Measuring the Intrusiveness o…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products (2000)The Influence of Social Allia…Advertising Attitudes and Advertising Effectiveness (2000)Advertising Attitudes and Adv…Media effect in commercial sponsorship (1999)Media effect in commercial sp…A conceptual approach to classifying sports fans (1999)A conceptual approach to clas…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Advertising in America: The Consumer View (1969)Advertising in America: The C…Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling (2023)Beyond purchase intention in …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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(1991)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)Online Display Advertising: Targeting and Obtrusiveness (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)An Analysis of Information Content in Television Advertising (1977)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Avoidance of Advertising in Social Networking Sites (2010)Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads (2016)Influence of social media marketing communications on young consumers’ attitudes (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)How Advertising Works: What Do We Really Know? (1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model. (2006)Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets (2010)Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2011)
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References

  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 2002Measuring the Intrusiveness of Advertisements: Scale Development and Validation734 cited
  • 2003A model of fan identification: antecedents and sponsorship outcomes629 cited
  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2000Advertising Attitudes and Advertising Effectiveness471 cited
  • 2000The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products453 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
  • 1999A conceptual approach to classifying sports fans420 cited
  • 1969Advertising in America: The Consumer View300 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism

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286 cited
  • 1999Media effect in commercial sponsorship284 cited
  • 2006Media Transportation and Advertising245 cited
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    • 2023Beyond purchase intention in sports sponsorship: an alternative approach to measuring brand equity using best-worst scaling8 cited