References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1999Whence Consumer Loyalty?7,319 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1999A review and meta-analysis of country-of-origin research1,603 cited
• 1993Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations1,556 cited
• 1981Consumer behavior and marketing action1,396 cited
• 1989Country Image: Halo or Summary Construct?1,310 cited
• 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,150 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products