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Scent Marketing: Making Olfactory Advertising Pervasive · Study

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ChapterScent Marketing: Making Olfactory Advertising Pervasive

Bernadette Emsenhuber2011

Chapter2011

Scent Marketing: Making Olfactory Advertising Pervasive

Bernadette Emsenhuber

20 citations·0/0 files stored·Human-computer interaction series

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Consumer Retail Behavior Studies Innovative Human-Technology Interaction Olfactory and Sensory Function Studies

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References

1997Affective Computing 1968A Theory of Psychological Reactance 1988The Foul and the Fragrant: Odor and the French Social Imagination 1995There's Something in the Air: Effects of Congruent or Incongruent Ambient Odor on Consumer Decision Making 1992Body Criticism, Imaging the Unseen in Enlightenment Art and Medicine 2000The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands 2004A History of the Senses: From Antiquity to Cyberspace 2003U.S. Patent and Trademark Office

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2021To protect and support: Why would consumers find foods tastier if these foods help support a desired self‐identity

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2009Scent Marketing: Subliminal Advertising Messages.article · 5 shared references 2009The Use of Scents to Influence Consumers: The Sense of Using Scents to Make Centsarticle · 3 shared references 2016Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppersarticle · 3 shared references 2015The effects of scent on consumer behaviourarticle · 3 shared references 2017Nosenographyarticle · 3 shared references 2017The sweet smell of advertising: the essence of matching scents with other ad cuesarticle · 3 shared references

Details

Year2011

Typechapter

Published2011-01-01

VenueHuman-computer interaction series

ISSN-L1571-5035

Languageen

Citations20

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/978-0-85729-352-7_17

openalex_workW149271889

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