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Individual Reactions to Advertising: Theoretical and Methodological Developments
16 references·4 citing·39 second hop
Individual Reactions to Advertising: Theoretical and Methodological Developments (1994)Individual Reactions to Advertising: Theo…Advances in Consumer Research (2025)Advances in Consumer ResearchInformation Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…Social psychophysiology : a sourcebook (1983)Social psychophysiology : a s…Judgement under Uncertainty: Heuristics and Biases (1983)Judgement under Uncertainty: …Advances in Consumer Research (1983)Advances in Consumer ResearchAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Effect of feeling good on helping: Cookies and kindness. (1972)Effect of feeling good on hel…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand (2023)A cultural perspective on the…Updating the Foote, Cone & Belding Grid (2020)Updating the Foote, Cone & Be…Mediation role of brand preference on bank advertising and customer loyalty (2017)Mediation role of brand prefe…I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience? (2002)I Hear you Knocking … Can Adv…A circumplex model of affect. 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References

  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1983Judgement under Uncertainty: Heuristics and Biases3,812 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1983Social psychophysiology : a sourcebook1,590 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1972Effect of feeling good on helping: Cookies and kindness.1,216 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited

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  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
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    • 2017Mediation role of brand preference on bank advertising and customer loyalty34 cited
    • 2020Updating the Foote, Cone & Belding Grid17 cited
    • 2002I Hear you Knocking … Can Advertising Reach Everybody in the Target Audience?11 cited
    • 2023A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand8 cited