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Sponsorship-Linked Marketing: The Role of Articulation in Memory

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References

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1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas324 cited

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2013Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions296 cited
2008State of Art and Science in Sponsorship-Linked Marketing268 cited
2008Leveraging sponsorships on the Internet: Activation, congruence, and articulation226 cited
2013The impact of event marketing on brand equity208 cited
2011Explaining and Articulating the Fit Construct in Sponsorship196 cited
2012Revitalising brands through communication messages: the role of brand familiarity166 cited
2014Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity

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159 cited

2017Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions149 cited

2007I Spy a Sponsor: The Effects of Sponsorship Level, Prominence, Relatedness, and Cueing on Recall Accuracy148 cited

2010Sponsorship portfolio as a brand-image creation strategy140 cited

2008The impact of title event sponsorship announcements on shareholder wealth140 cited

2013Sponsorship effects on brand image: The role of exposure and activity involvement134 cited

2013Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility131 cited

2014Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis120 cited

2009Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising120 cited

2012Sponsorship congruence and brand image115 cited