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“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
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“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer (2015)“Can you do something about the price?” –…Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)Impact of Emerging Markets on…The fortune at the bottom of the pyramid (2010)The fortune at the bottom of …The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty (2007)The Mirage of Marketing to th…Marketing renaissance: How research in emerging markets advances marketing science and practice (2006)Marketing renaissance: How re…The Demographic Dividend: A New Perspective on the Economic Consequences of Population Change (2003)The Demographic Dividend: A N…Consumer Perceptions of Price (Un)Fairness (2003)Consumer Perceptions of Price…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 1986A Methodology for Profiling Consumers' Decision‐Making Styles1,182 cited
  • 1975The Social Psychology of Bargaining and Negotiation1,152 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice

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858 cited
  • 2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
  • 2003The Demographic Dividend: A New Perspective on the Economic Consequences of Population Change744 cited
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