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Cited by

• 2005Culture and Internet Consumption: Contributions from Cross-Cultural Marketing and Advertising Research194 cited
• 2008Nudity of female and male models in primetime TV advertising across seven countries70 cited
• 2005Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising57 cited
• 2009Chinese “Little Emperor”, cultural values and preferred communication sources for university choice47 cited
• 2012Starbucks as the Third Place: Glimpses into Taiwan's Consumer Culture and Lifestyles43 cited
• 2007A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising38 cited
• 2009Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines21 cited
• 2015Standardization vs. adaptation: consumer reaction to TV ads containing subtitled or English dubbed ads18 cited
• 2007Multinational corporations and the challenge of global advertising16 cited
• 2021An examination of differences in product types and gender stereotypes depicted in advertisements targeting masculine, feminine, and LGBTQ audiences13 cited
• 2009Impact of cultural values on young consumers' choice of international tertiary education12 cited
• 2014The Influence of Culture in Creative Strategy and Execution of International Advertising: A Content Analysis Approach10 cited