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Ethics and responsibility in relationship marketing
16 references·1 citing·43 second hop
Ethics and responsibility in relationship marketing (2013)Ethics and responsibility in relationship…Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum (2008)Going Beyond Green: The “Why …Research on Marketing Ethics: A Systematic Review of the Literature (2007)Research on Marketing Ethics:…Marketing with integrity: ethics and the service-dominant logic for marketing (2007)Marketing with integrity: eth…An ethical basis for relationship marketing: a virtue ethics perspective (2007)An ethical basis for relation…A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)A Content Analysis of the Con…Normative Perspectives for Ethical and Socially Responsible Marketing (2006)Normative Perspectives for Et…Managing Customer Relationships: A Strategic Framework (2004)Managing Customer Relationshi…Relationship Marketing Management (2003)Relationship Marketing Manage…A Conceptual Framework for Quantitative Text Analysis (2000)A Conceptual Framework for Qu…Relationship marketing defined? An examination of current relationship marketing definitions (1999)Relationship marketing define…Value‐driven relational marketing: From products to resources and competencies (1997)Value‐driven relational marke…An alternative view of relationship marketing: a framework for ethical analysis (1996)An alternative view of relati…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Ethical and Legal Foundations of Relational Marketing Exchanges (1993)Ethical and Legal Foundations…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY (2018)ENHANCING STUDENTS’ MARKETING…Content Analysis for the Social Sciences and Humanities. 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(2019)A theory of justice original editionEvolving to a New Dominant Logic for Marketing (2003)CSR practices and consumer perceptions (2013)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2008)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Three Approaches to Qualitative Content Analysis (2005)The qualitative content analysis process (2008)
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References

  • 1984Content Analysis: An Introduction to its Methodology.24,312 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 2007A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements1,549 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1997Value‐driven relational marketing: From products to resources and competencies857 cited
  • 1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
  • 2004Managing Customer Relationships: A Strategic Framework469 cited
  • 1999Relationship marketing defined? An examination of current relationship marketing definitions353 cited
  • 2006Normative Perspectives for Ethical and Socially Responsible Marketing291 cited
  • 2007An ethical basis for relationship marketing: a virtue ethics perspective253 cited
  • 2008Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum250 cited
  • 2007Marketing with integrity: ethics and the service-dominant logic for marketing238 cited
  • 1996An alternative view of relationship marketing: a framework for ethical analysis159 cited
  • 2000A Conceptual Framework for Quantitative Text Analysis158 cited

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  • 2007Research on Marketing Ethics: A Systematic Review of the Literature146 cited
  • 2003Relationship Marketing Management131 cited
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    • 2018ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY8 cited