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Taking the “multimodal turn” in interpreting consumption experiences
16 references·1 citing·32 second hop
Taking the “multimodal turn” in interpreting consumption experiences (2015)Taking the “multimodal turn” in interpret…Advances in Consumer Research (2025)Advances in Consumer ResearchMultimodality: A Social Semiotic Approach to Contemporary Communication (2011)Multimodality: A Social Semio…What Do Pictures Want? (2005)What Do Pictures Want?Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…The Handbook of Visual Analysis (2004)The Handbook of Visual Analys…Introducing Social Semiotics (2004)Introducing Social SemioticsAnalysing Discourse (2003)Analysing DiscourseMultimodal Discourse: The Modes and Media of Contemporary Communication (2001)Multimodal Discourse: The Mod…Reading images: the grammar of visual design (1996)Reading images: the grammar o…Liberatory Postmodernism and the Reenchantment of Consumption (1995)Liberatory Postmodernism and …The Long Interview (1988)The Long InterviewConsumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Language As Social Semiotic (1978)Language As Social SemioticImage-Music-Text (1977)Image-Music-TextPhilosophical Investigations. (1954)Philosophical Investigations.“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions (2022)“Multimodal Sensory Marketing…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Possessions and the Extended Self (1988)Evolving to a New Dominant Logic for Marketing (2003)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)The Network Paradigm in Organizational Research: A Review and Typology (2003)From Poverty to Perversity: Ideas, Markets, and Institutions over 200 Years of Welfare Debate (2005)The work of representation (2020)Discourse Analysis as Theory and Method (2002)The Language of Evaluation: Appraisal in English (2005)Translanguaging as a Practical Theory of Language (2017)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Talking science: language, learning, and values (1991)A pedagogy of Multiliteracies Designing Social Futures (1996)Critical Discourse Analysis (2015)Handbook of Interview Research (2001)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The qualitative research interview (2006)Peripheral Vision (2005)Barriers to Integrating Quantitative and Qualitative Research (2007)The Business Model in Practice and its Implications for Entrepreneurship Research (2009)Formative assessment and the design of instructional systems (1989)On a confusion about a function of consciousness (1995)Chapter 3 : Identity as an Analytic Lens for Research in Education (2000)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1954Philosophical Investigations.12,192 cited
  • 1996Reading images: the grammar of visual design8,741 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2003Analysing Discourse6,226 cited
  • 1988The Long Interview5,219 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1977Image-Music-Text3,641 cited
  • 2001Multimodal Discourse: The Modes and Media of Contemporary Communication3,202 cited
  • 1978Language As Social Semiotic2,954 cited
  • 2004Introducing Social Semiotics2,879 cited
  • 2011Multimodality: A Social Semiotic Approach to Contemporary Communication2,771 cited
  • 2004The Handbook of Visual Analysis1,818 cited
  • 1995Liberatory Postmodernism and the Reenchantment of Consumption1,633 cited
  • 2005What Do Pictures Want?1,505 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited

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  • 2022“Multimodal Sensory Marketing” in retailing: the role of intra- and intermodality transductions11 cited