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Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
0 references·16 citing·54 second hopsampled
Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (2006)Arts Marketing Insights: The Dynamics of …Leading or avoiding change: the problem of audience diversification for arts organisations (2020)Leading or avoiding change: t…The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees (2019)The Effect of Performance Qua…Comparing conspicuous consumption across different experiential products: Culture and leisure (2018)Comparing conspicuous consump…Flow within theatrical consumption: The relevance of authenticity (2016)Flow within theatrical consum…Branding in the New Museum Era (2016)Branding in the New Museum EraArts Audiences: Establishing a Gateway to Audience Development and Engagement (2016)Arts Audiences: Establishing …Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement (2015)Engaging consumers in estheti…The evolution and development of arts marketing research (2011)The evolution and development…Motivational and Demographic Factors for Performing Arts Attendance Across Place and Form (2011)Motivational and Demographic …Internationalisation of Korean performing arts (2011)Internationalisation of Korea…New Audiences for Classical Music: The Experiences of Non-attenders at Live Orchestral Concerts (2010)New Audiences for Classical M…Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Expanding understanding of se…Coming soon to a live theater near you: performing arts trailers as paratexts (2010)Coming soon to a live theater…Before method: axiomatic review of arts marketing (2010)Before method: axiomatic revi…Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework (2009)Cultural tourism behaviour an…Many-Voiced or Unisono? 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  • 2010Expanding understanding of service exchange and value co-creation: a social construction approach1,436 cited
  • 2009Cultural tourism behaviour and preferences among the live‐performing arts audience: an application of the univorous–omnivorous framework102 cited
  • 2010New Audiences for Classical Music: The Experiences of Non-attenders at Live Orchestral Concerts79 cited
  • 2011The evolution and development of arts marketing research76 cited
  • 2008Many-Voiced or Unisono?66 cited
  • 2018Comparing conspicuous consumption across different experiential products: Culture and leisure46 cited
  • 2016Arts Audiences: Establishing a Gateway to Audience Development and Engagement39 cited
  • 2011Motivational and Demographic Factors for Performing Arts Attendance Across Place and Form36 cited
  • 2010Before method: axiomatic review of arts marketing33 cited
  • 2011Internationalisation of Korean performing arts33 cited
  • 2010Coming soon to a live theater near you: performing arts trailers as paratexts28 cited
  • 2016Flow within theatrical consumption: The relevance of authenticity27 cited
  • 2016Branding in the New Museum Era25 cited
  • 2015Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement

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21 cited
  • 2019The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees20 cited
  • 2020Leading or avoiding change: the problem of audience diversification for arts organisations16 cited