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Country-of-Origin (COO) effect on Chinese Consumers' Evaluation of New Zealand Milk Powder
16 references·0 citing·40 second hop
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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1985Measuring the Involvement Construct6,020 cited
  • 1982Country-of-Origin Effects on Product Evaluations1,825 cited
  • 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,562 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 1989Country Image: Halo or Summary Construct?1,315 cited
  • 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,192 cited
  • 1995A Meta-Analysis of Country-of-Origin Effects952 cited
  • 1994Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity854 cited
  • 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach818 cited
  • 1965Product Bias in the Central American Common Market780 cited
  • 2008Advancing the country image construct750 cited
  • 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective731 cited

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  • 2012The Product and the Brand566 cited
  • 2007Country image and consumer-based brand equity: relationships and implications for international marketing537 cited
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