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Leading or Following?
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 2007Research Methods for Business3,639 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 2008Research Methods for Business2,376 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 1967Political Parties and Political Development.1,023 cited
  • 2000Handbook of political marketing449 cited
  • 1999Market‐oriented is more than being customer‐led429 cited
  • 1996Do Campaigns Matter?414 cited
  • 2000The Domain and Conceptual Foundations of Relationship Marketing374 cited
  • 2001A synthesis of contemporary market orientation perspectives370 cited
  • 1998Competitive positioning and the resource-based view of the firm324 cited
  • 2002News Framing and Cueing of Issue Regimes313 cited
  • 1998Market orientation and dimensions of strategic orientation

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