THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Eleonora Gabriela Baban · Magdalena Platis

7 citations0/0 files storedAnnals of Faculty of Economics

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

Abstract

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education.

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References

1972Principles of Marketing 1997Educational management : strategy, quality, and resources

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