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Are Brand-Equity Measures Associated with Business-Unit Financial Performance? Empirical Evidence from the Netherlands
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1995Building Strong Brands4,432 cited
  • 1991Managing Brand Equity3,818 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2000The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment2,603 cited
  • 1994Accounting earnings and cash flows as measures of firm performance2,584 cited
  • 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 1999Performance management: a framework for management control systems research2,028 cited
  • 2001Intangibles: Management, Measurement, and Reporting1,832 cited
  • 2000A Guide to Modern Econometrics1,762 cited
  • 2007Strategic Brand Management1,706 cited
  • 2001The strategy-focused organization1,544 cited
  • 2001Intangibles: Management, Measurement, and Reporting1,482 cited
  • 2004Customer Satisfaction and Shareholder Value1,336 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions

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