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Applying the dialogic theory to social networking sites
13 references·16 citing·39 second hop
Applying the dialogic theory to social networking sites (2011)Applying the dialogic theory to social ne…Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)Dialogic communication in 140…University websites and dialogic features for building relationships with potential students (2009)University websites and dialo…Social Media Use in the United States: Implications for Health Communication (2009)Social Media Use in the Unite…Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles (2009)Fulfilling the dialogic promi…Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles (2009)Dialogic strategies and outco…Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)Enhancing Promotional Strateg…Candidates Make Good Friends: An Analysis of Candidates' Uses of Facebook (2008)Candidates Make Good Friends:…The dialogic potential of weblogs in relationship building (2007)The dialogic potential of web…Teens and social media (2007)Teens and social mediaThe relationship between Web site design and organizational responsiveness to stakeholders (2003)The relationship between Web …How activist organizations are using the Internet to build relationships (2001)How activist organizations ar…Health Communication on the Internet: An Effective Channel for Health Behavior Change? (1998)Health Communication on the I…Building dialogic relationships through the world wide web (1998)Building dialogic relationshi…What are the ways in which social media is used in the context of complementary and alternative medicine in the health and medical scholarly literature? a scoping review (2023)What are the ways in which so…Share , Comment , and Like on Facebook and Message Strategies of Non-Governmental organizations (2022)Share , Comment , and Like on…Shaping social marketing research: a retrospective of the journal of social marketing (2021)Shaping social marketing rese…Optimalisasi Digital Marketing melalui Facebook Ads di Kelurahan Purwanegara (2021)Optimalisasi Digital Marketin…The role of viral marketing strategies in predicting purchasing intention of eco-labelled products (2020)The role of viral marketing s…Kurumsal İletişimde Diyalojik Sosyal Medya Kullanımı: Vakıf ve Devlet Üniversiteleri Açısından Karşılaştırmalı Bir Değerlendirme (2020)Kurumsal İletişimde Diyalojik…Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation (2020)Exploring YouTube Marketing C…Are hospitals our friends? An exploratory study on the role of Facebook in hospital organizations’ dialogic communication (2020)Are hospitals our friends? An…Online Public Relations (2019)Online Public RelationsInstitutional Twitter Usage among U.S. Geography Departments (2019)Institutional Twitter Usage a…Online Public Relations (2018)Online Public RelationsPersonalized ads on Facebook: An effective marketing tool for online marketers (2017)Personalized ads on Facebook:…Mental health message appeals and audience engagement: Evidence from Australia (2017)Mental health message appeals…Engagement@web 2.0 between the government and citizens in Singapore: dialogic communication on Facebook? (2014)Engagement@web 2.0 between th…Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners (2013)Not everyone's aboard the onl…CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education (2013)CRM Systems with Social Netwo…Content Analysis for the Social Sciences and Humanities (1970)Content Analysis for the Social Sciences and Humanities. (1970)Keeping up with the digital age: How the American Red Cross uses social media to build relationships (2011)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Power-Dependence Relations (1962)Power In and Around Organizations. 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Design Patterns and Business Models for the Next Generation of Software (2012)Customer engagement, buyer‐seller relationships, and social media (2012)Brand strategies in social media (2014)Social media, body image and food choices in healthy young adults: A mixed methods systematic review (2019)Anonymity and Self-Disclosure on Weblogs (2007)Squawking, tweeting, cooing, and hooting: analyzing the communication patterns of government agencies on Twitter (2011)A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page (2013)Harnessing Social Media for Health Promotion and Behavior Change (2011)Patients’ and health professionals’ use of social media in health care: Motives, barriers and expectations (2013)Vaccine hesitancy, vaccine refusal and the anti-vaccine movement: influence, impact and implications (2014)Believe it or not: Factors influencing credibility on the Web (2001)Collecting behavioural data using the world wide web: considerations for researchers (2002)Does tailoring matter? 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this work references cited by second hop

References

  • 1998Building dialogic relationships through the world wide web1,235 cited
  • 2009Social Media Use in the United States: Implications for Health Communication1,083 cited
  • 2009Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles603 cited
  • 2010Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter545 cited
  • 2001How activist organizations are using the Internet to build relationships540 cited
  • 2008Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media531 cited
  • 2003The relationship between Web site design and organizational responsiveness to stakeholders464 cited
  • 2007Teens and social media382 cited
  • 1998Health Communication on the Internet: An Effective Channel for Health Behavior Change?283 cited
  • 2007The dialogic potential of weblogs in relationship building277 cited
  • 2008Candidates Make Good Friends: An Analysis of Candidates' Uses of Facebook224 cited
  • 2009Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles137 cited
  • 2009University websites and dialogic features for building relationships with potential students119 cited

Cited by

  • 2017Personalized ads on Facebook: An effective marketing tool for online marketers

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187 cited
  • 2020Exploring YouTube Marketing Communication: Brand awareness, brand image and purchase intention in the millennial generation163 cited
  • 2014Engagement@web 2.0 between the government and citizens in Singapore: dialogic communication on Facebook?46 cited
  • 2020The role of viral marketing strategies in predicting purchasing intention of eco-labelled products39 cited
  • 2017Mental health message appeals and audience engagement: Evidence from Australia27 cited
  • 2023What are the ways in which social media is used in the context of complementary and alternative medicine in the health and medical scholarly literature? a scoping review27 cited
  • 2019Online Public Relations25 cited
  • 2021Optimalisasi Digital Marketing melalui Facebook Ads di Kelurahan Purwanegara25 cited
  • 2019Institutional Twitter Usage among U.S. Geography Departments20 cited
  • 2013Not everyone's aboard the online public relations train: the use (and non-use) of social media by public relations practitioners17 cited
  • 2020Kurumsal İletişimde Diyalojik Sosyal Medya Kullanımı: Vakıf ve Devlet Üniversiteleri Açısından Karşılaştırmalı Bir Değerlendirme17 cited
  • 2020Are hospitals our friends? An exploratory study on the role of Facebook in hospital organizations’ dialogic communication11 cited
  • 2021Shaping social marketing research: a retrospective of the journal of social marketing11 cited
  • 2022Share , Comment , and Like on Facebook and Message Strategies of Non-Governmental organizations9 cited
  • 2018Online Public Relations9 cited
  • 2013CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education7 cited