SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship of Brand Identity and Image
16 references·5 citing·36 second hop
Relationship of Brand Identity and Image (2007)Relationship of Brand Identity and ImageStrategic Brand Management (2007)Strategic Brand ManagementThe New Strategic Brand Management (2004)The New Strategic Brand Manag…Brand associations: looking through the eye of the beholder (2002)Brand associations: looking t…Market-focused Resources, Competitive Positioning and Firm Performance (2001)Market-focused Resources, Com…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Better Measurement and Management of Brand Value (2000)Better Measurement and Manage…Measuring brand power: validating a model for optimizing brand equity (1999)Measuring brand power: valida…Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation (1999)Brand Management Through Narr…Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Defining A "Brand": Beyond The Literature With Experts' Interpretations (1998)Defining A "Brand": Beyond Th…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Advertising communications & promotion management (1997)Advertising communications & …Building Strong Brands (1995)Building Strong BrandsStrategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Positioning: The Battle for Your Mind (1981)Positioning: The Battle for Y…How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust (2024)How does brand authenticity i…N400 correlate of brand associations (2022)N400 correlate of brand assoc…The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry (2014)The role of brand image in fo…INFLUENCE FACTORS OF TAIWAN SKY LANTERN CULTURAL PRODUCT: CAUSE AND CONSEQUENCE FACTORS OF CULTURAL PRODUCT IN CULTURAL AND CREATIVE INDUSTRY: A CASE OF SKY LANTERN IN PENGXI. (2013)INFLUENCE FACTORS OF TAIWAN S…Criteria for the Evaluation of Public Relations Effectiveness (2011)Criteria for the Evaluation o…The nature of human values (1973)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Knowledge-Creating Company (1998)The six conventions of corporate branding (2003)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Communication and Control Processes in the Delivery of Service Quality (1988)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)An Information Processing Theory of Consumer Choice (1979)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption (2002)THE RELATION OF INSTRUMENTAL and SYMBOLIC ATTRIBUTES TO A COMPANY'S ATTRACTIVENESS AS AN EMPLOYER (2003)A model of customer-based brand equity and its application to multiple destinations (2008)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A resource‐based view of the firm (1984)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions (2004)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Bringing the corporation into corporate branding (2003)Corporate brands: what are they? What of them? (2003)Customer-based brand equity for a destination (2007)A new measure of brand personality (2009)The specificity of luxury management: Turning marketing upside down (2009)The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook (2013)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)
this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1995Building Strong Brands4,432 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2007Strategic Brand Management1,706 cited
  • 1981Positioning: The Battle for Your Mind1,060 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
  • 2004The New Strategic Brand Management707 cited
  • 1998Symbolic and functional positioning of brands661 cited
  • 1998Defining A "Brand": Beyond The Literature With Experts' Interpretations622 cited
  • 1997Advertising communications & promotion management429 cited
  • 2001Market-focused Resources, Competitive Positioning and Firm Performance182 cited
  • 1999Measuring brand power: validating a model for optimizing brand equity166 cited
  • 2000Better Measurement and Management of Brand Value155 cited
  • 2002Brand associations: looking through the eye of the beholder

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

135 cited

Cited by

  • 2024How does brand authenticity influence brand loyalty? Exploring the roles of brand attachment and brand trust39 cited
  • 2014The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry22 cited
  • 2011Criteria for the Evaluation of Public Relations Effectiveness11 cited
  • 2022N400 correlate of brand associations11 cited
  • 2013INFLUENCE FACTORS OF TAIWAN SKY LANTERN CULTURAL PRODUCT: CAUSE AND CONSEQUENCE FACTORS OF CULTURAL PRODUCT IN CULTURAL AND CREATIVE INDUSTRY: A CASE OF SKY LANTERN IN PENGXI.2 cited