Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A Model of the Effects of Self-efficacy on the Perceived Ethicality and Performance of Fear Appeals in Advertising

16 references·16 citing·36 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1986A General Theory of Marketing Ethics2,607 cited
1992A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action2,196 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited
1953Effects of fear-arousing communications.895 cited
1990Toward the development of a multidimensional scale for improving evaluations of Business Ethics697 cited
2012Toward the Development of a Multidimensional Scale for Improving Evaluations of Business Ethics634 cited
1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
1986Activation-Deactivation Adjective Check List: Current Overview and Structural Analysis423 cited
1985Causes of Irritation in Advertising402 cited
1988Some initial steps toward improving the measurement of ethical evaluations of marketing activities360 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2012Some Initial Steps Toward Improving the Measurement of Ethical Evaluations of Marketing Activities357 cited

1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited

Cited by

2020Direct and indirect effects of fear‐of‐missing‐out appeals on purchase likelihood108 cited
2006L'utilisation de la peur dans un contexte de marketing social: état de l'art, limites et voies de recherche75 cited
2012Fear appeals in anti-smoking advertising: How important is self-efficacy?74 cited
2012Ethical Judgments: What Do We Know, Where Do We Go?73 cited
2004Personality traits and fear response to print advertisements: Theory and an empirical study65 cited
2010Guerrilla Marketing Communication Tools and Ethical Problems in Guerilla Advertising50 cited
2017The Effectiveness of Guilt and Shame Ad Appeals in Social Marketing: The Role of Regulatory Focus48 cited
2006Psychometric Properties of the Reidenbach–Robin Multidimensional Ethics Scale45 cited
2003The Ethicality of Using Fear for Social Advertising40 cited
2016The perceived risk and the high involvement product purchase: Location-based advertisements using fearful and sensual appeals as risk reduction strategy in condom purchases39 cited
2021The Impact of the Fear of COVID-19 on Purchase Behavior of Dietary Supplements: Integration of the Theory of Planned Behavior and the Protection Motivation Theory36 cited
2014The effect of country image on hypermarket patronage intention34 cited
2014The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame30 cited
2014L’usage des émotions négatives en communication de santé publique : Etude des effets de la peur, la culpabilité et la honte29 cited
2002An Analysis of the Factor Structure of the Multidimensional Ethics Scale and a Perceived Moral Intensity Scale, and the Effects of Moral Intensity on Ethical Judgment27 cited
2018Neural correlates of fear appeal in advertising: An fMRI analysis27 cited