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Birth of a Salesman: The Transformation of Selling in America
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  • 2006Selling the Sewing Machine Around the World: Singer’s International Marketing Strategies, 1850–192080 cited
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  • 2011The subsiding sizzle of advertising history62 cited
  • 2014Historical research in marketing theory and practice: a review essay62 cited
  • 2005Recasting the Organizational Synthesis: Structure and Process in the Twentieth and Twenty-First Centuries50 cited
  • 2012Brand Protection and the Globalization of British Business47 cited
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  • 2007Revisiting the Emergence of the Modern Business Enterprise: Entrepreneurship and the Singer Global Distribution System38 cited
  • 2017The Routledge Handbook of Hospitality Marketing33 cited
  • 2012Extension in the Subjectifying Power of Marketing Ideology in Organizations33 cited
  • 2006How Business Enterprises Use Technology: Extending the Demand-Side Turn

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28 cited
  • 2009Eventalizing the marketing concept28 cited
  • 2011Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39)26 cited