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A Study in Promotional Competition · Study

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ChapterA Study in Promotional Competition

Harlan D. Mills1976

Chapter1976

A Study in Promotional Competition

Harlan D. Mills

41 citations·0/0 files stored·Lecture notes in economics and mathematical systems

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Consumer Market Behavior and Pricing Merger and Competition Analysis Game Theory and Applications

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1975Optimal marketing behavior in oligopoly 1984The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model 1970Advertising and Competitive Behavior: A Case Study 1966A Dynamic Model for Competitive Marketing in Coupled Markets 2000On New Phenomena in Dynamic Promotional Competition Models with Homogeneous and Quasi-homogeneous Firms 1993A Competitive Advertising Model: Some Theoretical and Empirical Results 1976A Simple Model for Determining Advertising Appropriations

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Year1976

Typechapter

Published1976-01-01

VenueLecture notes in economics and mathematical systems

ISSN-L0075-8442

Languageen

Citations41

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-642-51565-1_84

openalex_workW1502179231

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