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A Study in Promotional Competition
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A Study in Promotional Competition (1976)A Study in Promotional CompetitionOn modeling the advertising-operations interface under asymmetric competition (2014)On modeling the advertising-o…On New Phenomena in Dynamic Promotional Competition Models with Homogeneous and Quasi-homogeneous Firms (2000)On New Phenomena in Dynamic P…A Competitive Advertising Model: Some Theoretical and Empirical Results (1993)A Competitive Advertising Mod…Static game theory models and their applications in management science (1989)Static game theory models and…The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model (1984)The Value of Market Share and…A Simple Model for Determining Advertising Appropriations (1976)A Simple Model for Determinin…Optimal marketing behavior in oligopoly (1975)Optimal marketing behavior in…Advertising and Competitive Behavior: A Case Study (1970)Advertising and Competitive B…An Analysis of the Demand Structure for Branded Consumer Products (1969)An Analysis of the Demand Str…A Dynamic Model for Competitive Marketing in Coupled Markets (1966)A Dynamic Model for Competiti…Microeconomic Theory: A Mathematical Approach (1959)Pooling Cross Section and Time Series Data in the Estimation of a Dynamic Model: The Demand for Natural Gas (1966)Multifirm Analysis of Competitive Decision Variables (1974)Decomposing sales elasticities on segmented markets (1988)Chapter 15 Marketing-mix models (1993)Researches into the Mathematical Principles of the Theory of Wealth (2020)Equilibrium points in n -person games (1950)The Bargaining Problem (1950)Theory of games and economic behavior (2019)The Measurement of Meaning (1957)The Concept of the Marketing Mix (1964)Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables (1970)Signaling New Product Introductions (1999)Definition, Measurement and Determinants of the Consumer's Willingness to Pay: A Critical Synthesis and Avenues for Further Research (2009)Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment (2014)Handbooks in operations research and management science (1989)Rationalizability, Learning, and Equilibrium in Games with Strategic Complementarities (1990)Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I (2001)Industrial Market Structure and Economic Performance. (1971)Parameter Estimation for a Multiplicative Competitive Interaction Model: Least Squares Approach (1974)Oligopoly and the Theory of Games. (1978)Reference theory: strategic groups and competitive benchmarking (2007)Zarządzanie, organizacje i organizowanie – przegląd perspektyw teoretycznych (2016)Firm life cycle and financial statement comparability (2022)Value and Capital (1939)An Operations-Research Study of Sales Response to Advertising (1957)Optimal Advertising Policy Under Dynamic Conditions (1976)Business Behavior, Value and Growth. (1962)A generalization that makes useful the dorfman–steiner theorem with respect to advertising (1989)Strategy and Market Structure (1960)Existence and Uniqueness of Equilibrium Points for Concave N-Person Games (1965)Human Judgments and Optimality (1966)Market Behavior and Executive Action (1958)Marketing Behavior and Executive Action (1958)Early Prediction of Market Success for New Grocery Products (1976)A Minimum Discrimination Information Estimation of Multiattribute Market Share Models (1992)Judgment under Uncertainty: Heuristics and Biases (1974)Modeling Managerial Behavior: Misperceptions of Feedback in a Dynamic Decision Making Experiment (1989)Journal of the American Statistical Association (1995)Nonlinear duopoly games with positive cost externalities due to spillover effects (2002)
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Cited by

  • 1975Optimal marketing behavior in oligopoly142 cited
  • 1989Static game theory models and their applications in management science36 cited
  • 1984The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model28 cited
  • 1970Advertising and Competitive Behavior: A Case Study23 cited
  • 1966A Dynamic Model for Competitive Marketing in Coupled Markets22 cited
  • 2000On New Phenomena in Dynamic Promotional Competition Models with Homogeneous and Quasi-homogeneous Firms16 cited
  • 1993A Competitive Advertising Model: Some Theoretical and Empirical Results13 cited
  • 1976A Simple Model for Determining Advertising Appropriations13 cited
  • 1969An Analysis of the Demand Structure for Branded Consumer Products11 cited
  • 2014On modeling the advertising-operations interface under asymmetric competition10 cited

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