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Computing Optimal Bundles for Sponsored Search · Study

WorkComputing Optimal Bundles for Sponsored Search

Arpita Ghosh2007

Work2007

Computing Optimal Bundles for Sponsored Search

Arpita Ghosh · Hamid Nazerzadeh · Mukund Sundararajan

45 citations·0/0 files stored·Springer eBooks

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Auction Theory and Applications Game Theory and Voting Systems Optimization and Search Problems

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1997Manuscript Preparation 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 1976Commodity Bundling and the Burden of Monopoly 1999Bundling Information Goods: Pricing, Profits, and Efficiency 1989Multiproduct Monopoly, Commodity Bundling, and Correlation of Values 1996Multiproduct Nonlinear Pricing 2006Truthful auctions for pricing search keywords 2005Bundling as an optimal selling mechanism for a multiple-good monopolist

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2015Optimizing Display Advertising Markets: Challenges and Directions 2015Mixture Selection, Mechanism Design, and Signaling

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2015Automated Design of Revenue-Maximizing Combinatorial Auctionsarticle · 8 shared references 2006Mixed bundling auctionsarticle · 7 shared references 2005Allocative and Informational Externalities in Auctions and Related Mechanismsreport · 5 shared references 2010Optimal Bundling Strategies Under Heavy-Tailed Valuationsarticle · 5 shared references 2016Nonlinear Pricingreview · 5 shared references 2018PLATFORM PRICING IN MIXED TWO‐SIDED MARKETSarticle · 5 shared references

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Year2007

Typeother

Published2007-12-03

VenueSpringer eBooks

Languageen

Citations45

Files0 public / 0

ShelfAuction Theory and Applications

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doi10.1007/978-3-540-77105-0_63

openalex_workW1502332501

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