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Areas of research in political advertising: a review and research agenda
16 references·4 citing·44 second hop
Areas of research in political advertising: a review and research agenda (2015)Areas of research in political advertisin…How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment (2011)How Large and Long-lasting Ar…Analyzing Qualitative Data: Systematic Approaches (2009)Analyzing Qualitative Data: S…Handbook of Political Communication, the (2008)Handbook of Political Communi…Ad Lib : When Customers Create the Ad (2008)Ad Lib : When Customers Creat…Dreaming With BRICs: The Path to 2050 (2006)Dreaming With BRICs: The Path…Customer Metrics and Their Impact on Financial Performance (2006)Customer Metrics and Their Im…Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives (2004)Don't Think of an Elephant!: …Politicians don't pander: political manipulation and the loss of democratic responsiveness (2000)Politicians don't pander: pol…Issue Ownership in Presidential Elections, with a 1980 Case Study (1996)Issue Ownership in Presidenti…Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns (1994)Riding the Wave and Claiming …Advances in Consumer Research (1992)Advances in Consumer ResearchAmerican Politics - Going Public: New Strategies of Presidential Leadership. By Samuel Kernell (Washington: Congressional Quarterly, 1986. xi, 251p. $16.95, cloth; $11.95, paper). (1987)American Politics - Going Pub…American Political Science review (1984)American Political Science re…The Measurement of Observer Agreement for Categorical Data (1977)The Measurement of Observer A…Features of similarity. (1977)Features of similarity.Measuring nominal scale agreement among many raters. (1971)Measuring nominal scale agree…Storytelling, the scale of persuasion and retention: A neuromarketing approach (2020)Storytelling, the scale of pe…The effectiveness of celebrity endorsements: a meta-analysis (2016)The effectiveness of celebrit…Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses (2016)Political Microtargeting: Rel…Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections (2016)Political Facebook use: Campa…MOMENTS OF THE STATISTICS KAPPA AND WEIGHTED KAPPA (1968)Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. (1968)Large sample standard errors of kappa and weighted kappa. (1969)Is the CVI an acceptable indicator of content validity? Appraisal and recommendations (2007)The spread of true and false news online (2018)On the psychology of prediction. 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The Changing Foundations of Political Communication (2008)Framing U.S. Coverage of International News: Contrasts in Narratives of the KAL and Iran Air Incidents (1991)Comparing Media Systems (2004)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Managing the co-creation of value (2007)Planning in the Face of Power (1982)The lessons of learning: Reconciling theories of policy learning and policy change (1992)Why Do Some Civil Wars Last So Much Longer than Others? (2004)Developing and Using a Codebook for the Analysis of Interview Data: An Example from a Professional Development Research Project (2010)Thematic analysis of qualitative research data: Is it as easy as it sounds? 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References

  • 1977The Measurement of Observer Agreement for Categorical Data81,603 cited
  • 1971Measuring nominal scale agreement among many raters.8,801 cited
  • 1977Features of similarity.7,474 cited
  • 1996Issue Ownership in Presidential Elections, with a 1980 Case Study2,952 cited
  • 1992Advances in Consumer Research2,915 cited
  • 2009Analyzing Qualitative Data: Systematic Approaches2,372 cited
  • 1984American Political Science review1,908 cited
  • 2006Customer Metrics and Their Impact on Financial Performance924 cited
  • 2000Politicians don't pander: political manipulation and the loss of democratic responsiveness795 cited
  • 1987American Politics - Going Public: New Strategies of Presidential Leadership. By Samuel Kernell (Washington: Congressional Quarterly, 1986. xi, 251p. $16.95, cloth; $11.95, paper).731 cited
  • 2006Dreaming With BRICs: The Path to 2050706 cited
  • 2011How Large and Long-lasting Are the Persuasive Effects of Televised Campaign Ads? Results from a Randomized Field Experiment599 cited
  • 2008Handbook of Political Communication, the544 cited
  • 2004Don't Think of an Elephant!: Know Your Values and Frame the Debate--The Essential Guide for Progressives507 cited
  • 1994Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns

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462 cited
  • 2008Ad Lib : When Customers Create the Ad323 cited
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    • 2016The effectiveness of celebrity endorsements: a meta-analysis626 cited
    • 2016Political Facebook use: Campaign strategies used in 2008 and 2012 presidential elections180 cited
    • 2016Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses115 cited
    • 2020Storytelling, the scale of persuasion and retention: A neuromarketing approach91 cited