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Storytelling, the scale of persuasion and retention: A neuromarketing approach · Study

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ArticleStorytelling, the scale of persuasion and retention: A neuromarketing approach

Nicolas Hamelin2020

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Articlegreen2020

Storytelling, the scale of persuasion and retention: A neuromarketing approach

Nicolas Hamelin · Park Thaichon · Christopher Abraham · Joe Lipscombe · Jayarethanam Pillai

84 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Media Influence and Health Digital Marketing and Social Media Literature, Culture, and Aesthetics

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References

1986The Elaboration Likelihood Model of Persuasion 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1986The Elaboration Likelihood Model of Persuasion 1951Field Theory in Social Science 1989Processing deficits and the mediation of positive affect in persuasion.2017Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance 1998The Role of Narratives in Consumer Information Processing

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2024Crafting emotional engagement and immersive experiences: Comprehensive scale development for and validation of hospitality marketing storytelling involvement 2022Exploring the Boundaries of Neuromarketing Through Systematic Investigation 2021The role of art infusion in enhancing pro-environmental luxury brand advertising 2021Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person 2025Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages

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Details

Year2020

Typearticle

Published2020-04-30

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations84

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1016/j.jretconser.2020.102099

openalex_workW3022002216

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2023Green concept of neuromarketing based on a systematic review using the bibliometric method

2025How to Conduct Valuable Marketing Research With Neurophysiological Tools

2025Green ad stories’ characteristics and green brand trust: examining the moderating role of consumer expertise through the elaboration likelihood model lens