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The teaching of metaphor in the advertising discourse of business newspapers
15 references·1 citing·29 second hop
The teaching of metaphor in the advertising discourse of business newspapers (2001)The teaching of metaphor in the advertisi…An Introduction to Cognitive Linguistics (2013)An Introduction to Cognitive …Metaphors We Live By (2003)Metaphors We Live ByPrinciples of Categorization (2002)Principles of CategorizationMetaphor, metonymy and conceptual interaction (1997)Metaphor, metonymy and concep…Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…The contemporary theory of metaphor (1993)The contemporary theory of me…The conduit metaphor: A case of frame conflict in our language about language (1993)The conduit metaphor: A case …The axiological aspect of idealized cognitive models (1990)The axiological aspect of ide…Talking about text: (1990)Talking about text:Metaphors in medical english prose: A comparative study with French and Spanish (1990)Metaphors in medical english …Women, Fire, and Dangerous Things: What Categories Reveal about the Mind (1988)Women, Fire, and Dangerous Th…On Teaching Metaphor (1988)On Teaching MetaphorDeath is the mother of beauty: Mind, metaphor, criticism. (1987)Death is the mother of beauty…The Identification and Distribution of Values Manifest in Print Advertising, 1900-1980 (1984)The Identification and Distri…Decoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…Causes of terminological variation (2022)Causes of terminological vari…What Metaphors Mean (1978)Godel, Escher, Bach: An Eternal Golden Braid. (1980)Semantic Fields and the Structure of Metaphor (1981)Qualitative Analysis for Social Scientists (1987)A Dynamic Theory of Organizational Knowledge Creation (1994)Techniques to Identify Themes (2003)Women, Fire, and Dangerous Things: What Categories Reveal about the Mind (1988)Conceptual Integration Networks (1998)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)On Two Metaphors for Learning and the Dangers of Choosing Just One (1998)Language and Agency (2001)Cognitive Linguistics (2004)Metaphor: A Practical Introduction (2002)The Routledge Handbook of Multimodal Analysis (2010)Multimodality: A Social Semiotic Approach to Contemporary Communication (2011)Disciplinary Discourses: Social Interactions in Academic Writing (2001)FREQUENCY EFFECTS IN LANGUAGE PROCESSING (2002)Conventional Language: How Metaphorical Is It? (2000)Time After Time: The Psychological Reality of the Ego- and Time-Reference-Point Distinction in Metaphorical Construals of Time (2006)Structure-Mapping in Metaphor Comprehension (2011)Teaching English metaphors using cross-linguistic awareness-raising activities (1997)Metaphoric Competence, Second Language Learning, and Communicative Language Ability (2006)Own-language use in language teaching and learning (2012)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)An Integrative Model Of Organizational Trust (1995)Five Misunderstandings About Case-Study Research (2004)Understanding and Validity in Qualitative Research (1992)
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References

  • 2003Metaphors We Live By25,371 cited
  • 1988Women, Fire, and Dangerous Things: What Categories Reveal about the Mind7,367 cited
  • 1993The contemporary theory of metaphor5,676 cited
  • 2002Principles of Categorization3,974 cited
  • 1993The conduit metaphor: A case of frame conflict in our language about language1,751 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,319 cited
  • 2013An Introduction to Cognitive Linguistics1,319 cited
  • 1996Pictorial Metaphor in Advertising991 cited
  • 1987Death is the mother of beauty: Mind, metaphor, criticism.300 cited
  • 1988On Teaching Metaphor166 cited
  • 1990Talking about text:119 cited
  • 1997Metaphor, metonymy and conceptual interaction114 cited
  • 1990Metaphors in medical english prose: A comparative study with French and Spanish78 cited
  • 1990The axiological aspect of idealized cognitive models51 cited
  • 1984The Identification and Distribution of Values Manifest in Print Advertising, 1900-198039 cited

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  • 2022Causes of terminological variation

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17 cited