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External validity of market segmentation methods
16 references·6 citing·35 second hop
External validity of market segmentation methods (2011)External validity of market segmentation …Strategic Brand Management (2007)Strategic Brand ManagementMaking sense of market segmentation: a fashion retailing case (2007)Making sense of market segmen…Introduction to the Special Issue on Market Segmentation (2002)Introduction to the Special I…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …Marketing Research (1995)Marketing ResearchDomain‐specific Market Segmentation (1994)Domain‐specific Market Segmen…Segmenting retail markets on store image using a consumer-based methodology (1991)Segmenting retail markets on …Market Segmentation: A Review (1987)Market Segmentation: A ReviewStrategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…On the External Validity of Experiments in Consumer Research (1982)On the External Validity of E…The Stability of Benefit Segments (1978)The Stability of Benefit Segm…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Benefit Segmentation: A Decision-Oriented Research Tool (1968)Benefit Segmentation: A Decis…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty (2020)Not all experiential consumer…Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance? (2020)Does competitive aggressivene…A classification of live chat service users in the banking industry (2019)A classification of live chat…A taxonomy of prestige-seeking university students: strategic insights for higher education (2016)A taxonomy of prestige-seekin…A resource-advantage theory typology of strategic segmentation (2016)A resource-advantage theory t…Studying brand loyalty in the cosmetics industry (2012)Studying brand loyalty in the…An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Self-Concept in Consumer Behavior: A Critical Review (1982)Marketing orientation and company performance: Industrial vs. consumer goods companies (1997)Brand orientation and market orientation — From alternatives to synergy (2011)Segmentation by motivation for rural tourism activities in The Gambia (2013)Construct validity in psychological tests. (1955)Experimental and Quasi-Experimental Designs for Research (1963)Theory-Testing, Generalization, and the Problem of External Validity (2003)How Low Should You Go? Low Response Rates and the Validity of Inference in IS Questionnaire Research (2006)The Logic of Scientific Discovery (2013)Comparing Data Characteristics and Results of an Online Factorial Survey between a Population-Based and a Crowdsource-Recruited Sample (2014)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Reexamination of the Determinants of Consumer Satisfaction (1996)Discrete Choice Methods with Simulation (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales (2008)
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References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2007Strategic Brand Management1,706 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
  • 1982On the External Validity of Experiments in Consumer Research471 cited
  • 1995Marketing Research447 cited
  • 1987Market Segmentation: A Review384 cited
  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 1978The Stability of Benefit Segments170 cited
  • 1994Domain‐specific Market Segmentation169 cited
  • 1991Segmenting retail markets on store image using a consumer-based methodology160 cited
  • 2002Introduction to the Special Issue on Market Segmentation150 cited
  • 2007Making sense of market segmentation: a fashion retailing case

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105 cited

Cited by

  • 2020Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty38 cited
  • 2020Does competitive aggressiveness negatively moderate the relationship between coopetition and customer satisfaction performance?34 cited
  • 2019A classification of live chat service users in the banking industry28 cited
  • 2012Studying brand loyalty in the cosmetics industry27 cited
  • 2016A resource-advantage theory typology of strategic segmentation24 cited
  • 2016A taxonomy of prestige-seeking university students: strategic insights for higher education22 cited