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The new wave of transformational Islamic marketing

6 references·5 citing·41 second hop

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References

2010Shaping the Halal into a brand?534 cited
2011The challenges of Islamic branding: navigating emotions and halal503 cited
2010On Islamic branding: brands as good deeds260 cited
2011Researching Islamic marketing: past and future perspectives241 cited
2010Islamic perspectives on marketing164 cited
2011New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation21 cited

Cited by

2019Prioritising the risks in Halal food supply chain: an MCDM approach125 cited
2017The impact of internal and external market orientation on the performance of non-conventional Islamic financial institutions21 cited
2016THE SIGNIFICANT CONTRIBUTION OF ISLAMIC RELATIONSHIP MARKETING PRACTICE IN MALAYSIAN TAKAFUL INDUSTRY TOWARDS DETERMINING CUSTOMER GRATITUDE, TRUST, AND COMMITMENT19 cited
2019The impact of culture on consumer’s perception of brand identity15 cited
2021Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country13 cited

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