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Cooperative advertising and pricing models in a dynamic marketing channel · Study

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ArticleCooperative advertising and pricing models in a dynamic marketing channel

Mingyang Zhou2013

Article2013

Cooperative advertising and pricing models in a dynamic marketing channel

Mingyang Zhou · Jie Lin

15 citations·0/0 files stored·Journal of Systems Science and Systems Engineering

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1983Managing Channel Profits 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1995Channel Coordination and Quantity Discounts 1995Channel Coordination When Retailers Compete 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach 2008Coordinating advertising and pricing in a manufacturer–retailer channel 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount

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2014Cooperative Advertising Models in Supply Chain Management: A Reviewchapter · 19 shared references 2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approacharticle · 19 shared references 2014Coordination of Cooperative Advertising in a Two‐Period Fashion and Textiles Supply Chainarticle · 18 shared references 2013Cooperative Advertising in a Supply Chain with Horizontal Competitionarticle · 17 shared references 2015Cooperative Advertising with Accrual Rate in a Dynamic Supply Chainarticle · 16 shared references 2013Cooperative advertising models in supply chain management: A reviewarticle · 15 shared references

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Year2013

Typearticle

Published2013-09-17

VenueJournal of Systems Science and Systems Engineering

ISSN-L1004-3756

Languageen

Citations15

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s11518-013-5221-x

openalex_workW1504130906

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