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Cooperative advertising and pricing models in a dynamic marketing channel
16 references·0 citing·36 second hop
Cooperative advertising and pricing models in a dynamic marketing channel (2013)Cooperative advertising and pricing model…A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)A game theoretic approach to …Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…Coordinating advertising and pricing in a manufacturer–retailer channel (2008)Coordinating advertising and …Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Co-op advertising and pricing…Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount (2004)Coordination of cooperative a…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising* (2002)An Analysis of Manufacturer‐R…Co-op advertising models in manufacturer–retailer supply chains: A game theory approach (2001)Co-op advertising models in m…Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment (1999)Manufacturer Allowances and R…Understanding Cooperative Advertising Participation Rates in Conventional Channels (1997)Understanding Cooperative Adv…Channel Coordination When Retailers Compete (1995)Channel Coordination When Ret…Channel Coordination and Quantity Discounts (1995)Channel Coordination and Quan…Managing Channel Profits (1983)Managing Channel ProfitsOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Dynamic Noncooperative Game Theory (1982)A survey of game-theoretic models of cooperative advertising (2014)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A two-period game of a closed-loop supply chain (2013)Advertising in Asymmetric Competing Supply Chains (2013)The Bargaining Problem (1950)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)DEA models for two‐stage processes: Game approach and efficiency decomposition (2008)Measuring performance of two-stage network structures by DEA: A review and future perspective (2009)Supply chain coordination through cooperative advertising with reference price effect (2012)Theory of games and economic behavior (2019)A Quantity Discount Pricing Model to Increase Vendor Profits (1984)The Theory of Power and Conflict in Channels of Distribution (1984)The power of trust in manufacturer-retailer relationships (1996)A game theory approach in seller–buyer supply chain (2008)Joint advertising, pricing and collection decisions in a closed-loop supply chain (2015)Contracting emission reduction for supply chains considering market low-carbon preference (2016)Reverse Channel Design: The Case of Competing Retailers (2006)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)A comparative analysis of greening policies across supply chain structures (2011)Supply chain analysis under green sensitive consumer demand and cost sharing contract (2014)Other Solutions to Nash's Bargaining Problem (1975)The Theory of Industrial Organization (1988)Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Interorganizational Governance in Marketing Channels (1994)Interdependency, Contracting, and Relational Behavior in Marketing Channels (1996)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Supply chain coordination by revenue sharing contracts (2003)Carbon Footprint and the Management of Supply Chains: Insights From Simple Models (2012)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1983Managing Channel Profits1,117 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1995Channel Coordination and Quantity Discounts651 cited
  • 1995Channel Coordination When Retailers Compete423 cited
  • 2001Co-op advertising models in manufacturer–retailer supply chains: A game theory approach334 cited
  • 2008Coordinating advertising and pricing in a manufacturer–retailer channel306 cited
  • 2004Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount261 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 2010A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains224 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
  • 2008Co-op advertising and pricing models in manufacturer–retailer supply chains197 cited
  • 1997

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Understanding Cooperative Advertising Participation Rates in Conventional Channels
192 cited
  • 1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment187 cited
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