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A preface to marketing management
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A preface to marketing management (1988)A preface to marketing managementIsomorphic Pressures, Peripheral Product Attributes and Emerging Market Firm Export Performance (2013)Isomorphic Pressures, Periphe…The relationship between marketing mix and customer decision-making over travel agents: an empirical study (2012)The relationship between mark…Environmentally responsible public procurement (ERPP) and its implications for integrated product policy (IPP) (2004)Environmentally responsible p…Value‐added marketing in the digital domain: enhancing the utility of the Internet (1998)Value‐added marketing in the …Remarrying Marketing and Logistics with Information Systems Technology (1989)Remarrying Marketing and Logi…Marketing of Construction Services (1988)Marketing of Construction Ser…The Concept of the Marketing Mix (1964)Marketing Management: An Asian Perspective (1994)Principles and Practice of Marketing (1996)Intention to Visit Green Hotel in Malaysia: The Impact of Personal Traits and Marketing Strategy (2014)Factors Influencing Customer Purchase Intention Towards Insurance Products (2020)The Influences of Services Marketing Mix (7ps) on Loyalty, Intentions, and Profitability in the Egyptian Travel Agencies: The Mediating Role of Customer Satisfaction (2022)Social Learning Theory (1977)Social Learning Theory. (1978)The diffusion of innovations (1983)Marketing Strategy - Planning and Implementation (1995)Marketing on the Internet (1996)Internet marketing research (1987‐2000): a literature review and classification (2003)Dimensions of Experiential Value: Is it the same across Retail Channels? (2007)Evaluating Measurement Models for Web Purchasing Intention (2007)Marketing Management: Analysis, Planning and Control (1973)Professional Construction Management (1976)A review of changes in the UK construction industry (1996)Marketing management: analysis. planning. implementation and control (2000)Role of Marketing Intelligence in Making Pricing Policy in Construction (2001)Marketing Practices of U.S. Contractors (2008)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Institutions, Institutional Change and Economic Performance (1990)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Functional and Social Value of Chinese Brands (2019)Should Fast-Food Franchisees Pursue Entrepreneurial Orientation? (2021)The bargaining power, value capture, and export performance of Vietnamese manufacturers in global value chains (2021)Integrating environmental aspects into product design and development the new ISO TR 14062 (2003)Environmental criteria in the public purchases above the EU threshold values by three Nordic countries: 2003 and 2005 (2009)A Preface to Marketing Management (2014)Green public procurement as an initiative for sustainable consumption. An exploratory study of Spanish public universities (2016)Sustainable Public Procurement: The Impact of Ability, Motivation, and Opportunity on the Implementation of Different Types of Sustainable Public Procurement (2019)
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  • 1998Value‐added marketing in the digital domain: enhancing the utility of the Internet124 cited
  • 2004Environmentally responsible public procurement (ERPP) and its implications for integrated product policy (IPP)123 cited
  • 2012The relationship between marketing mix and customer decision-making over travel agents: an empirical study51 cited
  • 2013Isomorphic Pressures, Peripheral Product Attributes and Emerging Market Firm Export Performance31 cited
  • 1988Marketing of Construction Services27 cited
  • 1989Remarrying Marketing and Logistics with Information Systems Technology15 cited

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