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Analysis for Strategic Marketing
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Analysis for Strategic Marketing (1998)Analysis for Strategic MarketingThe State of Client-Centered Public Service Delivery in the Netherlands (2009)The State of Client-Centered …Loyalty — What can it really tell you? (2005)Loyalty — What can it really …Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results (2000)Turning Datamining into a Man…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Principles of Marketing (1972)Market Segmentation: Conceptual and Methodological Foundations (1997)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Building Brand Community (2002)The mismanagement of customer loyalty. (2002)The importance of rewards in the management of multisponsor loyalty programmes (2007)Sales Promotion: Concepts, Methods and Strategies (1990)PromoCast™: A New Forecasting Method for Promotion Planning (1999)Marketing Engineering: Computer-Assisted Marketing Analysis and Planning (2000)Critical Success Factors in Data Mining Projects. (2003)Data Aggregation and Demand Prediction (2019)Forecasting retailer product sales in the presence of structural change (2019)
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  • 2000Turning Datamining into a Management Science Tool: New Algorithms and Empirical Results44 cited
  • 2005Loyalty — What can it really tell you?17 cited
  • 2009The State of Client-Centered Public Service Delivery in the Netherlands3 cited

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